Our story

THE DESIGNER

The Designer Passionate about fashion design, Hanane Berrada Imani has come to realize that the essence of her creations emerge from her roots.
“In the traditional markets, I pick out hundreds of little things that become the source of my inspiration. From meeting with experienced craftsmen to admiring the delicate embroideries, I immerse myself in the vibrant surroundings so rich in colors, lightings and textures…”
In her workshop, Hanane mixes colorful handmade silk trims and embroideries to create unique designs for the contemporary woman.

KNOW HOW

The uniqueness of the brand comes from the continuous reinterpretation of traditional craftsmanship into modern and fashionable pieces. The designer gives a new breath to the techniques of handmade embroideries once only used for traditional kaftans.

 


THE CONCEPT

Moroccan Touch focuses on the slightest details, from the design and decoration of the stores which reflect the very identity of the clothing lines, timeless and authentic, to the handmade buttons used in the various outfits. In 2009, the first Moroccan Touch concept store is launched in the heart of Casablanca’s fashion neighborhood,Triangle d’Or. Today, the brand has developed into franchises, sells to international multi-label stores as well as department stores, and luxury hotels and resorts.

 


THE COLLECTION

Through the combination of its modern cuts and finishing touches and embroideries sourced from the Moroccan fashion heritage, the brand embodies the bohemian chic lifestyle. A wide range of timeless and comfortable pieces including kaftans, jumpsuits, dresses, capes, ponchos, kimonos, and beach tunics are offered throughout the year.

INSPIRATIONS

 

A true fusion of styles, MoroccanTouch has taken a new direction in the fashion world. What the designer loves the most is the Morocco that inspired the most renowned fashion designers and dressed the bohemian icons of the 1970’s. From its landscapes, to its architecture, arts and people, Morocco offers a myriad sources of inspiration, a glimpse of which can be seen in every design of the brand.

Bienvenue dans mon univers, welcome, marhabane bikoum

HBI

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